Sorghum, one of the world’s most drought-resistant crops, holds untapped potential for farmers' cooperatives and agribusiness firms in developing countries. Its resilience in the face of climate change, combined with its broad applicability across industries, positions it as a valuable export commodity. Sorghum, particularly white and red varieties, is increasingly sought after in global markets, spanning the food, beverage, and cosmetic sectors.

The global demand for dried cassava chips has surged in recent years, driven by China’s growing need for bio-ethanol production, food products, and animal feed. This presents a golden opportunity for African cassava producers to expand their market reach and boost economic growth. Chinese manufacturers are willing to order between 50,000 to 100,000 metric tons (MT) of dried cassava chips per month, with contracts spanning 3 to 5 years. However, despite this immense potential, African exporters face significant challenges that hinder their ability to fully capitalize on this opportunity. This article explores the key challenges African cassava producers face in exporting to China and provides actionable strategies to overcome them. By addressing these obstacles, Africa can position itself as a competitive player in the global Cassava market and unlock its vast agricultural potential.

Winston Churchill once said, “Success is not final; failure is not fatal: it is the courage to continue that counts”. This sentiment rings especially true in agribusiness, a sector facing challenges like climate change, market volatility, and regulatory hurdles. Yet, within these challenges lie opportunities for growth, innovation, and sustainability. This guide is a roadmap for small farmers and agribusinesses to transform setbacks into steppingstones for success. Packed with actionable strategies, real-life examples, and lessons learned, it shows how embracing failure, fostering innovation, and collaborating effectively can build resilience and drive sustainable growth. Whether you’re a smallholder farmer or an agribusiness owner, this guide will equip you to thrive in the face of adversity.

China’s ambitious goals to strengthen political and commercial ties with Africa have paved the way for African agribusinesses to explore the Chinese market. With its immense population and growing demand for agricultural products, China offers a lucrative opportunity for African exports, supported by initiatives like preferential shipping rates by COSCO and streamlined customs registration through the GACC. These efforts align with China's broader policy to diversify its agricultural imports while enhancing trade relations with Africa.